A category-defining story and a founder-led sales motion helped a security platform earn trust with the right German buyers.
The challenge
Series B security platform, headquartered outside Europe
Strong product, strong references at home, and almost no recognition in Germany. Early outreach had been run remotely in English and stalled in security reviews and procurement.
We repositioned the platform around the risks German CISOs are accountable for, localised the security documentation and prepared answers before the questionnaires arrived.
Instead of scaling an SDR team, we built a founder-led motion supported by curated CISO roundtables in Munich and Frankfurt.
Two specialised system integrators joined as partners and brought the platform into existing enterprise relationships.
Your next destination
Tell us where you want to go. We'll help you see the clearest way to get there.
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